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    Factors Influencing International Students' Choice of an Education Destination-A Correspondence Analysis

    Access Status
    Fulltext not available
    Authors
    Shanka, Tekle
    Quintal, Vanessa
    Taylor, Ruth
    Date
    2006
    Type
    Journal Article
    
    Metadata
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    Citation
    Shanka, T. and Quintal, V. and Taylor, R. 2006. Factors Influencing International Students' Choice of an Education Destination-A Correspondence Analysis. Journal of Marketing for Higher Education. 15 (2): pp. 31-46.
    Source Title
    Journal of Marketing for Higher Education
    DOI
    10.1300/J050v15n02_02
    ISSN
    0884-1241
    Faculty
    Faculty of Business and Law
    School
    School of Management and Marketing
    URI
    http://hdl.handle.net/20.500.11937/91062
    Collection
    • Curtin Research Publications
    Abstract

    A correspondence analysis technique was employed to elicit information from international students pertaining to their choice of study destination. A survey of international students at a major Australian university revealed that the proximity of the city to the students' home countries, in addition to safety, the educational quality/variety, etc. were the main reason for choosing this city for their study. Other reasons for choice included cost of living and tuition fees. A correspondence analysis (CA) data analysis technique was employed resulting in a two-dimension solution on a safety/proximity and quality/ familiarity continuum was considered acceptable. The two-dimension solution with a significant chi-square (X2) value accounted for 93 % of the total variance explained. Results were discussed and future research directions were indicated. Copyright (c) by The Haworth Press, Inc. All rights reserved.

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