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    Cape to Cairo - Can the dream be realised

    Access Status
    Fulltext not available
    Authors
    Frost, Frederick
    Shanka, Tekle
    Date
    2001
    Type
    Journal Article
    
    Metadata
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    Citation
    Frost, F.A. and Shanka, T. 2001. Cape to Cairo - Can the dream be realised. Journal of vacation marketing. 7 (3): pp. 235-244.
    Source Title
    Journal of vacation marketing
    DOI
    10.1177/135676670100700304
    ISSN
    1356-7667
    Faculty
    Faculty of Business and Law
    School
    School of Marketing
    School of Management and Marketing
    URI
    http://hdl.handle.net/20.500.11937/91072
    Collection
    • Curtin Research Publications
    Abstract

    This paper examines the potential for the Cape to Cairo tourism corridor that was long dreamt of by the British adventurer, Cecil John Rhodes, linking Africa from the south to the north by rail - from Cape to Cairo. Today, for the dream to be realised each country in the Cape to Cairo corridor as a member of the team and at the same time as a competitor needs to contribute to the establishment of the route. Each would present itself to the tourism market individually, but would also be part of the collaborative Cape to Cairo experience. Particular emphases should be placed on the need to establish cooperation within Africa to obtain a concerted approach to the development of African tourism. To achieve this, each country needs to develop its individual markets while at the same time ensuring the development and maintenance of the requisite infrastructure upon which the Cape to Cairo corridor so desperately depends. © Henry Stewart Publications, 1356-7667.

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