Marketing in the metaverse: Moving forward – What’s next?
dc.contributor.author | Cheah, Isaac | |
dc.contributor.author | Shimul, Anwar Sadat | |
dc.date.accessioned | 2023-04-09T07:33:39Z | |
dc.date.available | 2023-04-09T07:33:39Z | |
dc.date.issued | 2023 | |
dc.identifier.citation | Cheah, I. and Shimul, A.S. 2023. Marketing in the metaverse: Moving forward – What’s next? Journal of Global Scholars of Marketing Science. 33 (1): pp. 1-10. | |
dc.identifier.uri | http://hdl.handle.net/20.500.11937/91381 | |
dc.identifier.doi | 10.1080/21639159.2022.2163908 | |
dc.description.abstract |
The widespread adoption of the metaverse has generated significant discussions within the marketing community about the challenges and opportunities it presents for consumer interaction with brands. This paper investigates how the metaverse may affect marketing and suggests a novel paradigm to deal with these problems. Furthermore, this article highlights new research directions. The article also offers a checklist for researchers to use when researching the potential advantages or disadvantages of the metaverse for digital marketing and advertising, branding, services, supply chain and logistics, ethics and sustainability, diversity and inclusion and consumer wellness. The proposed research agenda intends to offer insightful information to academics, practitioners, and decision-makers. | |
dc.publisher | Routledge | |
dc.title | Marketing in the metaverse: Moving forward – What’s next? | |
dc.type | Journal Article | |
dcterms.source.volume | 33 | |
dcterms.source.number | 1 | |
dcterms.source.startPage | 1 | |
dcterms.source.endPage | 10 | |
dcterms.source.issn | 2163-9159 | |
dcterms.source.title | Journal of Global Scholars of Marketing Science | |
dc.date.updated | 2023-04-09T07:33:38Z | |
curtin.note |
This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Global Scholars of Marketing Science on 18 Jan 2023, available at: https://doi.org/10.1080/21639159.2022.2163908. | |
curtin.department | School of Management and Marketing | |
curtin.accessStatus | Open access | |
curtin.faculty | Faculty of Business and Law | |
curtin.contributor.orcid | Shimul, Anwar Sadat [0000-0002-3491-1772] | |
curtin.contributor.orcid | Cheah, Isaac [0000-0001-5064-7812] | |
curtin.identifier.article-number | 1 | |
dcterms.source.eissn | 2163-9167 | |
curtin.contributor.scopusauthorid | Shimul, Anwar Sadat [56835803700] | |
curtin.contributor.scopusauthorid | Cheah, Isaac [45861046800] | |
curtin.repositoryagreement | V3 |