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dc.contributor.authorCheah, Isaac
dc.contributor.authorShimul, Anwar Sadat
dc.date.accessioned2023-04-09T07:33:39Z
dc.date.available2023-04-09T07:33:39Z
dc.date.issued2023
dc.identifier.citationCheah, I. and Shimul, A.S. 2023. Marketing in the metaverse: Moving forward – What’s next? Journal of Global Scholars of Marketing Science. 33 (1): pp. 1-10.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/91381
dc.identifier.doi10.1080/21639159.2022.2163908
dc.description.abstract

The widespread adoption of the metaverse has generated significant discussions within the marketing community about the challenges and opportunities it presents for consumer interaction with brands. This paper investigates how the metaverse may affect marketing and suggests a novel paradigm to deal with these problems. Furthermore, this article highlights new research directions. The article also offers a checklist for researchers to use when researching the potential advantages or disadvantages of the metaverse for digital marketing and advertising, branding, services, supply chain and logistics, ethics and sustainability, diversity and inclusion and consumer wellness. The proposed research agenda intends to offer insightful information to academics, practitioners, and decision-makers.

dc.publisherRoutledge
dc.titleMarketing in the metaverse: Moving forward – What’s next?
dc.typeJournal Article
dcterms.source.volume33
dcterms.source.number1
dcterms.source.startPage1
dcterms.source.endPage10
dcterms.source.issn2163-9159
dcterms.source.titleJournal of Global Scholars of Marketing Science
dc.date.updated2023-04-09T07:33:38Z
curtin.note

This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Global Scholars of Marketing Science on 18 Jan 2023, available at: https://doi.org/10.1080/21639159.2022.2163908.

curtin.departmentSchool of Management and Marketing
curtin.accessStatusOpen access
curtin.facultyFaculty of Business and Law
curtin.contributor.orcidShimul, Anwar Sadat [0000-0002-3491-1772]
curtin.contributor.orcidCheah, Isaac [0000-0001-5064-7812]
curtin.identifier.article-number1
dcterms.source.eissn2163-9167
curtin.contributor.scopusauthoridShimul, Anwar Sadat [56835803700]
curtin.contributor.scopusauthoridCheah, Isaac [45861046800]
curtin.repositoryagreementV3


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