Examining the Moderating Role of Rational-Versus Emotional-Focused Websites: The Case of Boutique Hotels
atmire.cua.enabled | Lwin, Michael and Phau, Ian and Huang, Yu-An and Lim, Aaron. Examining the Moderating Role of Rational-Versus Emotional-Focused Websites: The Case of Boutique Hotels. Journal of Vacation Marketing. 20 (2): pp. 95-109.. Copyright © 2014 The Authors. Reprinted by permission of SAGE Publications | |
dc.contributor.author | Lwin, Michael | |
dc.contributor.author | Phau, Ian | |
dc.contributor.author | Huang, Y. | |
dc.contributor.author | Lim, Aaron | |
dc.date.accessioned | 2017-01-30T11:11:53Z | |
dc.date.available | 2017-01-30T11:11:53Z | |
dc.date.created | 2014-04-28T20:00:25Z | |
dc.date.issued | 2014 | |
dc.identifier.citation | Lwin, Michael and Phau, Ian and Huang, Yu-An and Lim, Aaron. 2014. Examining the Moderating Role of Rational-Versus Emotional-Focused Websites: The Case of Boutique Hotels. Journal of Vacation Marketing. 20 (2): pp. 95-109. | |
dc.identifier.uri | http://hdl.handle.net/20.500.11937/9320 | |
dc.identifier.doi | 10.1177/1356766713502485 | |
dc.description.abstract |
This article examines whether emotional or rational advertising appeals are more effective for website hospitality services. Specifically, it considers how attitudes towards websites, service expectations and attitudes towards boutique hotels may influence the two different types of advertising appeals and purchase intention. Results show that websites using emotional appeals tend to show a positive relationship between attitude towards hotels and attitude towards websites and purchase intention. It also indicates that emotional advertisements are better at gaining and retaining interest and attention, and as such can be highly beneficial for small boutique hotels. This article provides several marketing and business policy implications to aid practitioners and strategists in making better decisions. | |
dc.publisher | Sage Publications Ltd. | |
dc.subject | boutique hotels | |
dc.subject | service advertisements | |
dc.subject | website promotion | |
dc.subject | Advertising appeals | |
dc.subject | emotional appeal | |
dc.subject | rational appeal | |
dc.title | Examining the Moderating Role of Rational-Versus Emotional-Focused Websites: The Case of Boutique Hotels | |
dc.type | Journal Article | |
dcterms.source.volume | 20 | |
dcterms.source.number | 2 | |
dcterms.source.startPage | 95 | |
dcterms.source.endPage | 109 | |
dcterms.source.issn | 1356-7667 | |
dcterms.source.title | Journal of Vacation Marketing | |
curtin.note |
Lwin, Michael and Phau, Ian and Huang, Yu-An and Lim, Aaron. Examining the Moderating Role of Rational-Versus Emotional-Focused Websites: The Case of Boutique Hotels. Journal of Vacation Marketing. 20 (2): pp. 95-109. Copyright © 2014. The Author(s). Reprinted by permission of SAGE Publications. | |
curtin.department | ||
curtin.accessStatus | Open access | |
curtin.contributor.orcid | Phau, Ian [0000-0002-0759-6092] |