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    Female gender images in adolescent magazine advertising

    Access Status
    Fulltext not available
    Authors
    Napoli, Julie
    Murgolo-Poore, Marie
    Boudville, I.
    Date
    2003
    Type
    Journal Article
    
    Metadata
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    Citation
    Napoli, Julie and Murgolo-Poore, Marie and Boudville, Ian. 2003. Female gender images in adolescent magazine advertising. Australasian Marketing Journal. 11 (1): pp. 60-69.
    Source Title
    Australasian Marketing Journal
    DOI
    10.1016/S1441-3582(03)70118-9
    ISSN
    14413582
    School
    School of Marketing
    URI
    http://hdl.handle.net/20.500.11937/9389
    Collection
    • Curtin Research Publications
    Abstract

    Since the late 1960s, research into gender stereotypes in advertising has been prolific. The emergence of more magazines that target children and adolescents raises the question of whether the female images portrayed in these publications reinforce prevailing stereotypes of women and portray diversity in ethnicity. This study examines the female images shown by advertisers in the Australian editions of Barbie, Girlfriend and Dolly magazines. Findings indicate there is limited diversity in physical attributes as well as ethnicity of the models portrayed in these publications. Limitations are noted and future research issues are discussed.

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