Development and validation of Consumer Economic Nationalistic Tendencies Scale (CENTSCALE)
Abstract
Economic nationalism has been identified as a critical component of nationalistic sentiment, influencing cognitions, attitudes, evaluation and purchase intentions. While a distinction is made between economic nationalism and other measures of national and international orientation (ie. consumer ethnocentrism), previous empirical studies explore the concept in a 'unified' form. This study bridges this gap by developing a scale specifically tailored to measure consumer economic nationalistic tendencies. Scale generation, purification, validation and confirmation are achieved through five studies.
Citation
Cheah, Isaac and Phau, Ian. 2008. Development and validation of Consumer Economic Nationalistic Tendencies Scale (CENTSCALE), in Proceedings of Australian and New Zealand Marketing Academy Conference, Dec 1 2008. Sydney, NSW: University of Western Sydney.
Source Title
Proceedings of Australian and New Zealand Marketing Academy conference 2008
Faculty
Curtin Business School
School of Marketing
Collection
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