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    Development and validation of Consumer Economic Nationalistic Tendencies Scale (CENTSCALE)

    115128_9081_47 - C - Cheah _ Phau 1 ANZMAC 08 Development and Validation.pdf (145.4Kb)
    Access Status
    Open access
    Authors
    Cheah, Isaac
    Phau, Ian
    Date
    2008
    Type
    Conference Paper
    
    Metadata
    Show full item record
    Citation
    Cheah, Isaac and Phau, Ian. 2008. Development and validation of Consumer Economic Nationalistic Tendencies Scale (CENTSCALE), in Proceedings of Australian and New Zealand Marketing Academy Conference, Dec 1 2008. Sydney, NSW: University of Western Sydney.
    Source Title
    Proceedings of Australian and New Zealand Marketing Academy conference 2008
    Source Conference
    Australian and New Zealand Marketing Academy Conference
    Faculty
    Curtin Business School
    School of Marketing
    URI
    http://hdl.handle.net/20.500.11937/9432
    Collection
    • Curtin Research Publications
    Abstract

    Economic nationalism has been identified as a critical component of nationalistic sentiment, influencing cognitions, attitudes, evaluation and purchase intentions. While a distinction is made between economic nationalism and other measures of national and international orientation (ie. consumer ethnocentrism), previous empirical studies explore the concept in a 'unified' form. This study bridges this gap by developing a scale specifically tailored to measure consumer economic nationalistic tendencies. Scale generation, purification, validation and confirmation are achieved through five studies.

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