The Power of the Star Designer in Luxury Brands
Access Status
Fulltext not available
Embargo Lift Date
2026-02-06
Authors
Hach Soeur, David
Date
2023Supervisor
Ian Phau
Anwar Sadat Shimul
Type
Thesis
Award
PhD
Metadata
Show full item recordFaculty
Business and Law
School
School of Management and Marketing
Collection
Abstract
Do star designers have the power to influence the luxury brands they work at? If they do, what components drive the power? In short, yes! The research is amongst the first to conceptualise star designers and their power in luxury brands. It examined the key antecedents and outcomes of the power of the star designer in enhancing the luxury brand desirability; and studied the frequency of online posting and consumers’ online engagement as moderating effects.
Related items
Showing items related by title, author, creator and subject.
-
Roy, Rajat; Rabbanee, Fazlul (2015)Purpose– This study aims to propose and test a parsimonious framework for self-congruity, albeit in the context of luxury branding. This paper is the first to propose an integrated model focusing on the drivers and ...
-
Cheah, Isaac; Phau, Ian ; Chong, C.; Shimul, A. (2015)Purpose: The purpose of this paper is to investigate the influence of brand prominence on willingness to buy luxury brands. It also aims to investigate the direct and moderating roles of luxury brand values, social influence ...
-
Teah, Min; Phau, Ian ; Huang, Y. (2015)Purpose – This paper aims to examine the influence of social and personality factors on attitudes towards counterfeiting of luxury brands and purchase intention between China Chinese and Taiwan Chinese consumers. ...