The Power of the Star Designer in Luxury Brands
| dc.contributor.author | Hach Soeur, David | |
| dc.contributor.supervisor | Ian Phau | en_US |
| dc.contributor.supervisor | Anwar Sadat Shimul | en_US |
| dc.date.accessioned | 2024-02-16T06:24:52Z | |
| dc.date.available | 2024-02-16T06:24:52Z | |
| dc.date.issued | 2023 | en_US |
| dc.identifier.uri | http://hdl.handle.net/20.500.11937/94362 | |
| dc.description.abstract |
Do star designers have the power to influence the luxury brands they work at? If they do, what components drive the power? In short, yes! The research is amongst the first to conceptualise star designers and their power in luxury brands. It examined the key antecedents and outcomes of the power of the star designer in enhancing the luxury brand desirability; and studied the frequency of online posting and consumers’ online engagement as moderating effects. | en_US |
| dc.publisher | Curtin University | en_US |
| dc.title | The Power of the Star Designer in Luxury Brands | en_US |
| dc.type | Thesis | en_US |
| dcterms.educationLevel | PhD | en_US |
| curtin.department | School of Management and Marketing | en_US |
| curtin.accessStatus | Fulltext not available | en_US |
| curtin.faculty | Business and Law | en_US |
| dc.date.embargoEnd | 2026-02-06 |