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    Factors Affecting the Use of Digital Information Sources for Work Purposes Among Rural Entrepreneurs

    Yeo HH 2023 Public.pdf (2.518Mb)
    Access Status
    Open access
    Authors
    Yeo, Hui Hui
    Date
    2023
    Supervisor
    Fidella Tiew
    Fayrene Chieng
    Ching Seng Yap
    Type
    Thesis
    Award
    MPhil
    
    Metadata
    Show full item record
    Faculty
    Curtin Malaysia
    School
    Curtin Malaysia
    URI
    http://hdl.handle.net/20.500.11937/94617
    Collection
    • Curtin Theses
    Abstract

    This study aims to determine the factors affecting the use of digital information sources for work information among the rural entrepreneurs in Malaysia using cost-benefit theory and theory of planned behavior. The research findings indicate that source accessibility and quality of information are positively related to use of digital information sources where use of digital information is also positively related to task performance. The findings of this study are to benefit the Malaysian government, policymakers and build confidence among rural entrepreneurs.

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