Factors Affecting the Use of Digital Information Sources for Work Purposes Among Rural Entrepreneurs

Abstract

This study aims to determine the factors affecting the use of digital information sources for work information among the rural entrepreneurs in Malaysia using cost-benefit theory and theory of planned behavior. The research findings indicate that source accessibility and quality of information are positively related to use of digital information sources where use of digital information is also positively related to task performance. The findings of this study are to benefit the Malaysian government, policymakers and build confidence among rural entrepreneurs.