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dc.contributor.authorJancey, Jonine
dc.contributor.authorCrawford, Gemma
dc.contributor.authorBowman, Elizabeth
dc.contributor.authorWolf, Katharina
dc.contributor.authorLeaver, Tama
dc.contributor.authorBialous, Stella
dc.contributor.authorMcCausland, Kahlia
dc.identifier.citationJancey, J. and Crawford, G. and Bowman, E. and Wolf, K. and Leaver, T. and Bialous, S. and McCausland, K. 2024. Perceptions of social media harms and potential management strategies: Vaping case study. BMC Public Health. 24 (1): 876.

Background The social media landscape is now ubiquitous in people’s everyday lives. It is a space where culture, politics, economics and sociological and public health discourses occur. There is mounting evidence that e-cigarette products are being promoted and advertised on social media, a media platform particularly popular with young people. Our research aimed to understand industry professionals’ perceptions of social media harms and potential management strategies using vaping as a case study.

Methods A critical realist perspective guided reflexive thematic analysis of the qualitative in depth, semi structured interviews. Data collection occurred in January and February 2023 with 13 participants working in the areas of public health, digital media, law, governance, tobacco control and advocacy.

Results Two superordinate themes emerged from the data: (1) Fathoming a complex system (social media) that contained the subordinate themes of Traversing Boundaries (crossing borders, crossing sectors) and Ungovernable (global and local landscapes, vested interests, self-regulation and opacity). (2) Addressing complexity (social media)– that contained the subordinate themes of Strengthening Institutions (global to local, policy and legislation, individuals and organisations); Defanging Industry (responsibility and transparency, moderation and algorithms, complaints); and Engaging Citizens (raising awareness, framing messaging).

Conclusions There was consensus among participants that e-cigarette related social media content can be harmful and government action is urgently needed. There was an identified need for the development of government led national-level regulatory frameworks, with government led appropriate legislation; identification of an organisation or organisations with suitable levels of regulatory power and resources to monitor, enforce and penalise noncompliant social media companies; accompanied by increased community awareness raising of harmful social media content and improved digital literacy.

dc.publisherBioMed Central
dc.titlePerceptions of social media harms and potential management strategies: Vaping case study
dc.typeJournal Article
dcterms.source.titleBMC Public Health
curtin.departmentSchool of Media, Creative Arts and Social Inquiry
curtin.accessStatusIn process
curtin.facultyFaculty of Humanities
curtin.contributor.orcidLeaver, Tama [0000-0002-4065-4725]
curtin.contributor.researcheridLeaver, Tama [K-2697-2014]
curtin.contributor.scopusauthoridLeaver, Tama [39963062500]

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