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    The Role of Rarity and Exclusivity in Luxury

    Wang X 2023 Public.pdf (1.863Mb)
    Access Status
    Open access
    Authors
    Wang, Xujia
    Date
    2023
    Supervisor
    Ian Phau
    Billy Sung
    Type
    Thesis
    Award
    PhD
    
    Metadata
    Show full item record
    Faculty
    Business and Law
    School
    School of Management and Marketing
    URI
    http://hdl.handle.net/20.500.11937/95035
    Collection
    • Curtin Theses
    Abstract

    The purpose of this research is to investigate the current roles of exclusivity and rarity in luxury facing the fast-changing market environment and the increased complexity of consumption behaviour. It tackles the delicate relationships between “new luxury” and the use of traditional tactics for achieving exclusivity and rarity, indicating the complexity and dynamics of luxury consumptions and the evolving nature of luxury meanings.

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