The Role of Rarity and Exclusivity in Luxury
Access Status
Open access
Date
2023Supervisor
Ian Phau
Billy Sung
Type
Thesis
Award
PhD
Metadata
Show full item recordFaculty
Business and Law
School
School of Management and Marketing
Collection
Abstract
The purpose of this research is to investigate the current roles of exclusivity and rarity in luxury facing the fast-changing market environment and the increased complexity of consumption behaviour. It tackles the delicate relationships between “new luxury” and the use of traditional tactics for achieving exclusivity and rarity, indicating the complexity and dynamics of luxury consumptions and the evolving nature of luxury meanings.
Related items
Showing items related by title, author, creator and subject.
-
Roy, Rajat; Rabbanee, Fazlul (2015)Purpose– This study aims to propose and test a parsimonious framework for self-congruity, albeit in the context of luxury branding. This paper is the first to propose an integrated model focusing on the drivers and ...
-
Condello, Annette (2014)Over the past century, luxury has been increasingly celebrated in the sense that it is no longer a privilege (or attitude) of the European elite or America’s leisure class. It has become more ubiquitous and now, practically ...
-
Shimul, Anwar Sadat ; Phau, Ian ; Lwin, M. (2019)© 2019, Springer Nature Limited. This paper aims to conceptualise consumer’s luxury brand attachment by developing and validating a psychometric scale through five studies. Study 1 generates and selects potential scale ...