The Role of Rarity and Exclusivity in Luxury
| dc.contributor.author | Wang, Xujia | |
| dc.contributor.supervisor | Ian Phau | en_US |
| dc.contributor.supervisor | Billy Sung | en_US |
| dc.date.accessioned | 2024-05-15T06:36:39Z | |
| dc.date.available | 2024-05-15T06:36:39Z | |
| dc.date.issued | 2023 | en_US |
| dc.identifier.uri | http://hdl.handle.net/20.500.11937/95035 | |
| dc.description.abstract |
The purpose of this research is to investigate the current roles of exclusivity and rarity in luxury facing the fast-changing market environment and the increased complexity of consumption behaviour. It tackles the delicate relationships between “new luxury” and the use of traditional tactics for achieving exclusivity and rarity, indicating the complexity and dynamics of luxury consumptions and the evolving nature of luxury meanings. | en_US |
| dc.publisher | Curtin University | en_US |
| dc.title | The Role of Rarity and Exclusivity in Luxury | en_US |
| dc.type | Thesis | en_US |
| dcterms.educationLevel | PhD | en_US |
| curtin.department | School of Management and Marketing | en_US |
| curtin.accessStatus | Open access | en_US |
| curtin.faculty | Business and Law | en_US |
| curtin.contributor.orcid | Wang, Xujia [0000-0002-7799-7262] | en_US |