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dc.contributor.authorWang, Xujia
dc.contributor.supervisorIan Phauen_US
dc.contributor.supervisorBilly Sungen_US
dc.date.accessioned2024-05-15T06:36:39Z
dc.date.available2024-05-15T06:36:39Z
dc.date.issued2023en_US
dc.identifier.urihttp://hdl.handle.net/20.500.11937/95035
dc.description.abstract

The purpose of this research is to investigate the current roles of exclusivity and rarity in luxury facing the fast-changing market environment and the increased complexity of consumption behaviour. It tackles the delicate relationships between “new luxury” and the use of traditional tactics for achieving exclusivity and rarity, indicating the complexity and dynamics of luxury consumptions and the evolving nature of luxury meanings.

en_US
dc.publisherCurtin Universityen_US
dc.titleThe Role of Rarity and Exclusivity in Luxuryen_US
dc.typeThesisen_US
dcterms.educationLevelPhDen_US
curtin.departmentSchool of Management and Marketingen_US
curtin.accessStatusOpen accessen_US
curtin.facultyBusiness and Lawen_US
curtin.contributor.orcidWang, Xujia [0000-0002-7799-7262]en_US


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