Navigating inter-cultural experiences [NICE] in B2B relationships: New insights and future research directions
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Embargo Lift Date
2027-07-18
Authors
Kingshott, Russel
Sharma, Piyush
Date
2024Type
Journal Article
Metadata
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Kingshott, R. and Sharma, P. 2024. Navigating inter-cultural experiences [NICE] in B2B relationships: New insights and future research directions. Industrial Marketing Management. 121: pp. A3-A6.
Source Title
Industrial Marketing Management
ISSN
Faculty
Faculty of Business and Law
School
School of Management and Marketing