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Digital Technology Readiness: Conceptualisation and Empirical Validation

Access Status
Open access
Authors
Sharma, Piyush
Ueno, Akiko
Turan, Ceyda Paydas
Dennis, Charles
Alqahtani, Abdulaziz
Date
2024
Type
Conference Paper

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Citation
Sharma, P. and Ueno, A. and Turan, C.P. and Dennis, C. and Alqahtani, A. 2024. Digital Technology Readiness: Conceptualisation and Empirical Validation. In: 2024 American Marketing Association Summer Conference, 15th Aug 2024, Boston, USA.
Source Conference
2024 American Marketing Association Summer Conference
Faculty
Faculty of Business and Law
School
School of Management and Marketing
URI
Collection