The Development and Evaluation of a Mobile Commerce Conceptual Model for Saudi Arabia
| dc.contributor.author | Al Jaafari, Abdullah Ibrahim H. | |
| dc.contributor.supervisor | Tomayess Issa | en_US |
| dc.contributor.supervisor | Bilal Abu Salih | en_US |
| dc.date.accessioned | 2024-07-31T02:52:35Z | |
| dc.date.available | 2024-07-31T02:52:35Z | |
| dc.date.issued | 2024 | en_US |
| dc.identifier.uri | http://hdl.handle.net/20.500.11937/95597 | |
| dc.description.abstract |
This research designed a hypothetical mobile commerce model for Saudi Arabia to assist SMEs in enhancing their mobile commerce operations. The model was critically assessed using a mixed-methods approach that included interviews and an online questionnaire. The research results include a model that identifies critical factors that determine effective adoption. The results of the investigation, both theoretical and practical, significantly advance the field of m-commerce in Saudi Arabian industries and contribute to Saudi Vision 2030. | en_US |
| dc.publisher | Curtin University | en_US |
| dc.title | The Development and Evaluation of a Mobile Commerce Conceptual Model for Saudi Arabia | en_US |
| dc.type | Thesis | en_US |
| dcterms.educationLevel | PhD | en_US |
| curtin.department | School of Management and Marketing | en_US |
| curtin.accessStatus | Fulltext not available | en_US |
| curtin.faculty | Business and Law | en_US |
| curtin.contributor.orcid | Al Jaafari, Abdullah Ibrahim H. [0000-0001-8547-2821] | en_US |
| dc.date.embargoEnd | 2026-07-10 |