How come they know? The Effects of Social Comparison on Value Consciousness and Price Mavenism
Access Status
In process
Authors
Pillai, Kishore Gopalakrishna
Jha, Shweta
Sharma, Piyush
Chakraborty, Ratula
Dobson, Paul
Date
2025Type
Journal Article
Metadata
Show full item recordCitation
Pillai, K.G. and Jha, S. and Sharma, P. and Chakraborty, R. and Dobson, P. 2025. How come they know? The Effects of Social Comparison on Value Consciousness and Price Mavenism. Journal of Consumer Behaviour: an international research review.
Source Title
Journal of Consumer Behaviour: an international research review
DOI
ISSN
Faculty
Faculty of Business and Law
School
School of Management and Marketing