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    The Influence of Social Media Emotions: Evidence from the Kodak Manic Episode

    Access Status
    In process
    Authors
    Cioroianu, I.
    Conlon, T.
    Corbet, S.
    Larkin, C.
    Oxley, Leslie
    Taffler, R.
    Date
    2024
    Type
    Journal Article
    
    Metadata
    Show full item record
    Citation
    Cioroianu, I. and Conlon, T. and Corbet, S. and Larkin, C. and Oxley, L. and Taffler, R. 2024. The Influence of Social Media Emotions: Evidence from the Kodak Manic Episode. Journal of Behavioral Finance.
    Source Title
    Journal of Behavioral Finance
    DOI
    10.1080/15427560.2024.2385902
    ISSN
    1542-7560
    Faculty
    Faculty of Business and Law
    School
    School of Accounting, Economics and Finance
    URI
    http://hdl.handle.net/20.500.11937/97474
    Collection
    • Curtin Research Publications
    Abstract

    This paper explores the impact of Kodak’s announcements of ventures into the cryptocurrency and pharmaceutical industries on market sentiment and investor emotions. Evaluating social media data using novel sentiment analysis techniques, we find that emotions such as excitement, mania, anxiety, panic, and revulsion were salient in response to the announcements of KodakCoin and KodakPharma. Our results suggest that these emotions had significant short-term effects on share prices and market perception, demonstrating the impact of emotional patterns observed within KodakCoin and KodakPharma events on investor behavior and emphasizing the vulnerability of unsophisticated online stock traders to corporate ‘pivots’ irrespective of the perceived associated risks. We highlight the significance of monitoring emerging technologies and balancing innovation with stability, contributing to developing a more resilient financial ecosystem. Furthermore, this research underscores the importance of addressing several key areas in policy and regulation to ensure a stable and transparent financial ecosystem.

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