Authenticity and Diversity: Enhancing Australian Hepatitis C Prevention Messages
dc.contributor.author | Winter, R. | |
dc.contributor.author | Fraser, Suzanne | |
dc.contributor.author | Booker, N. | |
dc.contributor.author | Treloar, C. | |
dc.date.accessioned | 2017-01-30T11:14:52Z | |
dc.date.available | 2017-01-30T11:14:52Z | |
dc.date.created | 2014-03-02T20:00:37Z | |
dc.date.issued | 2013 | |
dc.identifier.citation | Winter, Rebecca and Fraser, Suzanne and Booker, Norman and Treloar, Carla. 2013. Authenticity and Diversity: Enhancing Australian Hepatitis C Prevention Messages. Contemporary Drug Problems. 40 (4): pp. 505-529. | |
dc.identifier.uri | http://hdl.handle.net/20.500.11937/9764 | |
dc.description.abstract |
Despite two decades of prevention activities and education, rates of hepatitis C infection remain high among people who inject drugs. In this article we draw on the findings of an extensive review of the content of print hepatitis C prevention materials circulating in Australia, examining these data in light of Petraglia’s (2009) theory of “authenticity” in social marketing. We identify three main areas in which resources could be redesigned: closer attention to language and terminology, a critical engagement with common concepts of the individual, and more acknowledgement of the role of social and structural factors in shaping injecting practice. To achieve a stronger sense of authenticity, and in turn become more equitable and efficient, future resources could address these issues using insights from social marketing literature. | |
dc.publisher | Federal Legal Publications, Inc | |
dc.relation.uri | https://www.federallegalpublications.com/contemporary-drug-problems/201401/cdp-2013-40-4-03-winter-authenticity-and-diversity-enhancing-austr | |
dc.subject | authenticity | |
dc.subject | prevention education | |
dc.subject | health communication | |
dc.subject | hepatitis C virus | |
dc.title | Authenticity and Diversity: Enhancing Australian Hepatitis C Prevention Messages | |
dc.type | Journal Article | |
dcterms.source.volume | 40 | |
dcterms.source.number | 4 | |
dcterms.source.issn | 00914509 | |
dcterms.source.title | Contemporary Drug Problems | |
curtin.note |
NOTE: This is the author’s version of an article which has been accepted for publication but may be subject to further editorial input. Copyright © 2013 Federal Legal Publications, Inc. | |
curtin.department | ||
curtin.accessStatus | Open access |