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dc.contributor.authorWinter, R.
dc.contributor.authorFraser, Suzanne
dc.contributor.authorBooker, N.
dc.contributor.authorTreloar, C.
dc.date.accessioned2017-01-30T11:14:52Z
dc.date.available2017-01-30T11:14:52Z
dc.date.created2014-03-02T20:00:37Z
dc.date.issued2013
dc.identifier.citationWinter, Rebecca and Fraser, Suzanne and Booker, Norman and Treloar, Carla. 2013. Authenticity and Diversity: Enhancing Australian Hepatitis C Prevention Messages. Contemporary Drug Problems. 40 (4): pp. 505-529.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/9764
dc.description.abstract

Despite two decades of prevention activities and education, rates of hepatitis C infection remain high among people who inject drugs. In this article we draw on the findings of an extensive review of the content of print hepatitis C prevention materials circulating in Australia, examining these data in light of Petraglia’s (2009) theory of “authenticity” in social marketing. We identify three main areas in which resources could be redesigned: closer attention to language and terminology, a critical engagement with common concepts of the individual, and more acknowledgement of the role of social and structural factors in shaping injecting practice. To achieve a stronger sense of authenticity, and in turn become more equitable and efficient, future resources could address these issues using insights from social marketing literature.

dc.publisherFederal Legal Publications, Inc
dc.relation.urihttps://www.federallegalpublications.com/contemporary-drug-problems/201401/cdp-2013-40-4-03-winter-authenticity-and-diversity-enhancing-austr
dc.subjectauthenticity
dc.subjectprevention education
dc.subjecthealth communication
dc.subjecthepatitis C virus
dc.titleAuthenticity and Diversity: Enhancing Australian Hepatitis C Prevention Messages
dc.typeJournal Article
dcterms.source.volume40
dcterms.source.number4
dcterms.source.issn00914509
dcterms.source.titleContemporary Drug Problems
curtin.note

NOTE: This is the author’s version of an article which has been accepted for publication but may be subject to further editorial input. Copyright © 2013 Federal Legal Publications, Inc.

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curtin.accessStatusOpen access


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