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The dark side of influencer marketing on social media: Towards a comprehensive conceptual framework

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In process
Authors
Sharma, Piyush
Sengupta, Subhojit
Davcik, Nebojsa
Date
2025
Type
Conference Paper

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Citation
Sharma, P. and Sengupta, S. and Davcik, N. 2025. The dark side of influencer marketing on social media: Towards a comprehensive conceptual framework. 22nd Aug 2025.
Faculty
Faculty of Business and Law
School
School of Management and Marketing
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