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Conceptualising the role of congruency in prototypical brand extensions in the beverage industry

dc.contributor.authorMalic, Damir
dc.contributor.authorPhau, Ian
dc.contributor.authorTeah, Min
dc.contributor.authorQuintal, Vanessa
dc.contributor.editorEun Young Kim
dc.date.accessioned2017-01-30T11:15:26Z
dc.date.available2017-01-30T11:15:26Z
dc.date.created2015-03-03T20:14:06Z
dc.date.issued2010
dc.identifier.citationMalic, D. and Phau, I. and Teah, M. and Quintal, V. 2010. Conceptualising the role of congruency in prototypical brand extensions in the beverage industry, in Eun Young Kim (ed), Korean Academy of Marketing Science, Sep 9 2010. Tokyo, Japan: Korean Academy of Marketing Science.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/9859
dc.publisherKorean Academy of Marketing Science
dc.titleConceptualising the role of congruency in prototypical brand extensions in the beverage industry
dc.typeConference Paper
dcterms.source.issn19768699
dcterms.source.titleProceedings of Korean Academy of Marketing Science conference
dcterms.source.seriesProceedings of Korean Academy of Marketing Science conference
dcterms.source.conferenceKorean Academy of Marketing Science
dcterms.source.conference-start-dateSep 9 2010
dcterms.source.conferencelocationTokyo, Japan
dcterms.source.placeJapan
curtin.departmentSchool of Marketing
curtin.accessStatusFulltext not available


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