Its been done before: An archaeological perspective on international marketing
MetadataShow full item record
A commonly held belief is that the concept of global marketing is a post World War II phenomenon. However, closer examinations of archaeological artefacts within the Great Zimbabwe Empire suggests otherwise and provide evidence of a complex prehistoric society engaged in an international trade network. International trade involving Great Zimbabwe, Europe and Asia flourished for about 200 years, with glass beads, porcelain, ceramics being traded for gold, tin, slaves, rhino horn, ivory and carnivore pelts. As the level of trade increased, so too did the prosperity of local people, which was directly responsible for the rise of class-based societies in Southern Africa. Many of these activities, and subsequent effects on the social system within this society, draw strong parallels with current marketing practices, ideas and philosophies.
Showing items related by title, author, creator and subject.
Kabir, Mohammad Mahfuz (2009)The wave of globalisation gave rise to a number of regional arrangements. The notion of economic regionalism gained importance rapidly in international trade as well as regional diplomacy. The body of theoretical and ...
Philip, Abey; Alapppatt, M. (2015)This paper investigates the importance of relevant macro variables of trade between ASEAN countries and India. It is also important to analyse the significance of different bilateral agreements and its impact on Indian ...
Gurrib, Muhammad Ikhlaas (2008)This study gives an insight into the behaviour and performance of large speculators and large hedgers in 29 US futures markets. Using a trading determinant model and priced risk factors such as net positions and sentiment ...