Applying Usability and HCI Principles in Developing Marketing Websites
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This paper discusses why application of usability and human computer interaction (HCI) principles is essential in development of effective websites for marketing purposes. The poor usability of many websites wastes users' time, and increass their frustration. The paper explains how usability and HCI aspects were included in the new Participative Methodology for Marketing Websites, to reduce user frustration and to improve the website capabilities. This new methodology was developed after intensive study and methodologies from Information Systems Development, Methodologies for Developing Websties, Marketing Methodologies and additional detailed design techniques. The participative Methodology for Marketing Websites was assessed by two research phases: interview and questionnaire. This paper includes only two aspects of the full research process: an overview of the research methodology; and discussion the results from the interview and questionnaire study, focusing on usability and HCI aspects.
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Issa, Tomayess (2007)This research focuses on the development of a new methodology for creating effective websites, especially those used for marketing. It was found that existing methodologies were missing some key stages - user participation ...
Human Computer Interaction and Usability in the new Participative Methodology for Marketing WebsitesIssa, Tomayess; Isaias, P. (2014)Technological devices and information and communications technology (ICT) have become the new tactic for communication, collaboration, and the exchange of knowledge and innovation between organizations and users. These ...
Issa, Tomayess; Turk, A. (2010)The paper discusses the barriers to, and potential impacts of, adopting usability and Human Computer Interaction (HCI) principles in developing websites for marketing purposes. The poor usability of many websites wastes ...