Investigating the antecedent and moderating factors towards purchase intention and willingness to pay more for limited edition luxury brands

Tucker, Oliver

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Access Status

Open access

Authors

Tucker, Oliver

Date

2015

Type

Working Paper

Metadata

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Citation

Tucker, O. 2015. Investigating the antecedent and moderating factors towards purchase intention and willingness to pay more for limited edition luxury brands, Marketing Insights working paper series, School of Marketing, Curtin University of Technology, School of Marketing.

Additional URLs

http://business.curtin.edu.au/schools-and-departments/marketing/our-research/working-papers/

School

School of Marketing

URI

http://hdl.handle.net/20.500.11937/10763

Collection

Curtin Research Publications

Abstract

Purpose: This study investigates the antecedent “perceived” variables that lead to a determined perception of value, and the resulting intention to purchase and/or willingness to pay more for a limited edition luxury offering. Furthermore, it is investigated whether status-seeking desire within a consumer moderates the relationship between perceived value to purchase intention, and perceived value to willingness to pay more for the limited edition luxury offering.