Investigating the antecedent and moderating factors towards purchase intention and willingness to pay more for limited edition luxury brands

dc.contributor.author	Tucker, Oliver
dc.date.accessioned	2017-01-30T11:20:53Z
dc.date.available	2017-01-30T11:20:53Z
dc.date.created	2016-09-22T12:28:59Z
dc.date.issued	2015
dc.identifier.citation	Tucker, O. 2015. Investigating the antecedent and moderating factors towards purchase intention and willingness to pay more for limited edition luxury brands, Marketing Insights working paper series, School of Marketing, Curtin University of Technology, School of Marketing.
dc.identifier.uri	http://hdl.handle.net/20.500.11937/10763
dc.description.abstract	Purpose: This study investigates the antecedent “perceived” variables that lead to a determined perception of value, and the resulting intention to purchase and/or willingness to pay more for a limited edition luxury offering. Furthermore, it is investigated whether status-seeking desire within a consumer moderates the relationship between perceived value to purchase intention, and perceived value to willingness to pay more for the limited edition luxury offering.
dc.relation.uri	http://business.curtin.edu.au/schools-and-departments/marketing/our-research/working-papers/
dc.title	Investigating the antecedent and moderating factors towards purchase intention and willingness to pay more for limited edition luxury brands
dc.type	Working Paper
dcterms.source.volume	2015007
dcterms.source.series	Marketing Insights working paper series, School of Marketing
curtin.department	School of Marketing
curtin.accessStatus	Open access