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dc.contributor.authorTucker, Oliver
dc.date.accessioned2017-01-30T11:20:53Z
dc.date.available2017-01-30T11:20:53Z
dc.date.created2016-09-22T12:28:59Z
dc.date.issued2015
dc.identifier.citationTucker, O. 2015. Investigating the antecedent and moderating factors towards purchase intention and willingness to pay more for limited edition luxury brands, Marketing Insights working paper series, School of Marketing, Curtin University of Technology, School of Marketing.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/10763
dc.description.abstract

Purpose: This study investigates the antecedent “perceived” variables that lead to a determined perception of value, and the resulting intention to purchase and/or willingness to pay more for a limited edition luxury offering. Furthermore, it is investigated whether status-seeking desire within a consumer moderates the relationship between perceived value to purchase intention, and perceived value to willingness to pay more for the limited edition luxury offering.

dc.relation.urihttp://business.curtin.edu.au/schools-and-departments/marketing/our-research/working-papers/
dc.titleInvestigating the antecedent and moderating factors towards purchase intention and willingness to pay more for limited edition luxury brands
dc.typeWorking Paper
dcterms.source.volume2015007
dcterms.source.seriesMarketing Insights working paper series, School of Marketing
curtin.departmentSchool of Marketing
curtin.accessStatusOpen access


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