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dc.contributor.authorDix, Steve
dc.identifier.citationDix, Steve. 2010. Exploring the role of lawfulness and legality on purchasing counterfeit products, Marketing Insights; School of Marketing Working Paper Series: no. 2010010, Curtin University of Technology, School of Marketing.

This study examines the influence of personality factors and attitudes toward consumers' willingness to knowingly purchase counterfeit luxury brands. The findings have uncovered contrasting evidence that attitudes do not influence consumers' willingness to purchase counterfeit luxury brands. Integrity has been noted to be a strong influencer of both attitudes and consumer willingness to purchase consistently. Both buyers and non-buyers were tested for their attitudinal differences. Status consumption and materialism did not play a role in influencing attitudes or willingness to purchase. Managerial implications were provided to better allow luxury brand owners, the government and policy makers to better understand consumers of counterfeit luxury brands.

dc.publisherSchool of Marketing, Curtin Business School
dc.subjectpersonality factor
dc.subjectstatus consumption
dc.subjectluxury brand
dc.titleExploring the role of lawfulness and legality on purchasing counterfeit products
dc.typeWorking Paper
dcterms.source.seriesMarketing Insights
curtin.accessStatusOpen access
curtin.facultyCurtin Business School
curtin.facultySchool of Marketing

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