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Perceived quality, satisfaction and loyalty at the destination level of Cox's Bazar, Bangladesh

Access Status
Open access
Authors
Hossain, Enayet Md
Quaddus, Mohammed
Shanka, Tekle
Hossain, M.
Date
2011
Type
Conference Paper

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Citation
Hossain, Enayet Md and Quaddus, Mohammed and Shanka, Tekle and Hossain, Mohammed Alamgir. 2011. Perceived quality, satisfaction and loyalty at the destination level of Cox's Bazar, Bangladesh, in Voges, Kevin and Cavana, Bob (ed), 25th Annual Australian and New Zealand Academy of Management (ANZAM), Dec 7 2011. Wellington, New Zealand: ANZAM
Source Title
Proceedings of the 25th Annual Australian and New Zealand Academy of Management (ANZAM) Conference
Source Conference
25th Annual Australian and New Zealand Academy of Management (ANZAM)
ISBN
School
Graduate School of Business
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Abstract

This study was conducted for exploring the relationship among perceived quality, satisfaction, and loyalty at the destination level of Cox’s Bazar in Bangladesh. A conceptual model was developed and tested by a field study. Then Partial Least Square (PLS) based Structural Equation Modelling (SEM) approach was used to test eight hypotheses on a sample of 602 visitors. Six hypotheses were supported at different significant levels. It is expected that the results of this study will help the destination operators in tourism planning and implementing effective marketing strategies. Theoretically, this study contributes in enhancing the causal relationships among cues of quality which have not been studied yet in the literature. Limitations and future research direction are also discussed.