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dc.contributor.authorHossain, Enayet Md
dc.contributor.authorQuaddus, Mohammed
dc.contributor.authorShanka, Tekle
dc.contributor.authorHossain, M.
dc.contributor.editorKevin Voges, Bob Cavana
dc.date.accessioned2017-01-30T11:21:25Z
dc.date.available2017-01-30T11:21:25Z
dc.date.created2012-03-13T20:00:57Z
dc.date.issued2011
dc.identifier.citationHossain, Enayet Md and Quaddus, Mohammed and Shanka, Tekle and Hossain, Mohammed Alamgir. 2011. Perceived quality, satisfaction and loyalty at the destination level of Cox's Bazar, Bangladesh, in Voges, Kevin and Cavana, Bob (ed), 25th Annual Australian and New Zealand Academy of Management (ANZAM), Dec 7 2011. Wellington, New Zealand: ANZAM
dc.identifier.urihttp://hdl.handle.net/20.500.11937/10846
dc.description.abstract

This study was conducted for exploring the relationship among perceived quality, satisfaction, and loyalty at the destination level of Cox’s Bazar in Bangladesh. A conceptual model was developed and tested by a field study. Then Partial Least Square (PLS) based Structural Equation Modelling (SEM) approach was used to test eight hypotheses on a sample of 602 visitors. Six hypotheses were supported at different significant levels. It is expected that the results of this study will help the destination operators in tourism planning and implementing effective marketing strategies. Theoretically, this study contributes in enhancing the causal relationships among cues of quality which have not been studied yet in the literature. Limitations and future research direction are also discussed.

dc.publisherANZAM
dc.subjectQuality
dc.subjectsatisfaction
dc.subjectformative construct
dc.subjectloyalty
dc.subjectQuality Cues
dc.titlePerceived quality, satisfaction and loyalty at the destination level of Cox's Bazar, Bangladesh
dc.typeConference Paper
dcterms.source.titleProceedings of the 25th Annual Australian and New Zealand Academy of Management (ANZAM) Conference
dcterms.source.seriesProceedings of the 25th Annual Australian and New Zealand Academy of Management (ANZAM) Conference
dcterms.source.isbn9781877040870
dcterms.source.conference25th Annual Australian and New Zealand Academy of Management (ANZAM)
dcterms.source.conference-start-dateDec 7 2011
dcterms.source.conferencelocationWellington, New Zealand
dcterms.source.placeWellington, New Zealand
curtin.departmentGraduate School of Business
curtin.accessStatusOpen access


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