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    Designing social marketing activities to impact on shaping expectations of migrants health service encounters: The case of African Migrant blood donation in Australia.

    Access Status
    Fulltext not available
    Authors
    Ferdous, A.
    Polonsky, M.
    Brijnath, Bianca
    Renzaho, A.
    Date
    2015
    Type
    Book Chapter
    
    Metadata
    Show full item record
    Citation
    Ferdous, A. and Polonsky, M. and Brijnath, B. and Renzaho, A. 2015. Designing social marketing activities to impact on shaping expectations of migrants health service encounters: The case of African Migrant blood donation in Australia, in Wymer, W. (ed), Innovations in Social Marketing and Public Health Communication: Improving the Quality of Life for Individuals and Communities, pp. 349-364. Cham, Switzerland: Springer
    Source Title
    Innovations in Social Marketing and Public Health Communication Improving the Quality of Life for Individuals and Communities
    DOI
    10.1007/978-3-319-19869-9_20
    ISBN
    3319198696
    School
    School of Occupational Therapy and Social Work
    URI
    http://hdl.handle.net/20.500.11937/11488
    Collection
    • Curtin Research Publications
    Abstract

    Based on the findings of the nine focus group discussions with 88 participants from the African migrant and refugee community in Australia the chapter overall will examine how African migrants and refuges experiences in both home and host country shape their expectations of blood donation service encounters in Australia. The chapter then proposes a broader conceptual framework that highlights that cultural distance between home and host country also needs to be considered when implementing social marketing activities to shape health service expectations of migrants and refugees, with suggestions as to how this can be applied when targeting migrant consumers.

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