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dc.contributor.authorFerdous, A.
dc.contributor.authorPolonsky, M.
dc.contributor.authorBrijnath, Bianca
dc.contributor.authorRenzaho, A.
dc.date.accessioned2017-01-30T11:25:02Z
dc.date.available2017-01-30T11:25:02Z
dc.date.created2016-05-08T19:30:26Z
dc.date.issued2015
dc.identifier.citationFerdous, A. and Polonsky, M. and Brijnath, B. and Renzaho, A. 2015. Designing social marketing activities to impact on shaping expectations of migrants health service encounters: The case of African Migrant blood donation in Australia, in Wymer, W. (ed), Innovations in Social Marketing and Public Health Communication: Improving the Quality of Life for Individuals and Communities, pp. 349-364. Cham, Switzerland: Springer
dc.identifier.urihttp://hdl.handle.net/20.500.11937/11488
dc.identifier.doi10.1007/978-3-319-19869-9_20
dc.description.abstract

Based on the findings of the nine focus group discussions with 88 participants from the African migrant and refugee community in Australia the chapter overall will examine how African migrants and refuges experiences in both home and host country shape their expectations of blood donation service encounters in Australia. The chapter then proposes a broader conceptual framework that highlights that cultural distance between home and host country also needs to be considered when implementing social marketing activities to shape health service expectations of migrants and refugees, with suggestions as to how this can be applied when targeting migrant consumers.

dc.titleDesigning social marketing activities to impact on shaping expectations of migrants health service encounters: The case of African Migrant blood donation in Australia.
dc.typeBook Chapter
dcterms.source.startPage349
dcterms.source.endPage364
dcterms.source.titleInnovations in Social Marketing and Public Health Communication Improving the Quality of Life for Individuals and Communities
dcterms.source.isbn3319198696
dcterms.source.placeSwitzerland
dcterms.source.chapter1
curtin.departmentSchool of Occupational Therapy and Social Work
curtin.accessStatusFulltext not available


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