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    Applying Ecological Systems and Micro-Tipping Point Theory for Understanding Tourists' Leisure Destination Behavior

    Access Status
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    Authors
    Woodside, Arch
    Martin, D.
    Date
    2008
    Type
    Journal Article
    
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    Citation
    Woodside, Arch G. and Martin, Drew. 2008. Applying Ecological Systems and Micro-Tipping Point Theory for Understanding Tourists' Leisure Destination Behavior. Journal of Travel Research. 47 (1): pp. 14-24.
    Source Title
    Journal of Travel Research
    DOI
    10.1177/0047287507312432
    ISSN
    0047-2875
    URI
    http://hdl.handle.net/20.500.11937/11755
    Collection
    • Curtin Research Publications
    Abstract

    Micro-tipping point (MTP) theory includes the proposal that a specific stream of unconscious and conscious thoughts result in a go and no-go discretionary action in a given context (e.g., whether or not to visit a given destination in a given season or year, with particular persons being included or excluded from the trip). The specific stream represents a stream or conjunctive combination of thoughts in context that results in a tourist party actually taking the steps that include booking the trip and experiencing a destination firsthand. Building such contingency models that are applicable to real-life combinations of unconscious and conscious thinking requires collecting data from informants on both implicit and explicit beliefs, attitudes, and thinking rules relevant for a specific yes or no context. This article illustrates applying the long interview for collecting such data and using quantitative comparative analysis for constructing MTP models.

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