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    A new approach to measuring materialism

    187102_65111_Trinh_Phau_Materialism.pdf (134.4Kb)
    Access Status
    Open access
    Authors
    Trinh, Viet
    Phau, Ian
    Date
    2012
    Type
    Conference Paper
    
    Metadata
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    Citation
    Trinh, Viet Dung and Phau, Ian. 2012. A new approach to measuring materialism, in Lee, Seung-Hee (ed), “Globalization and Marketing Performance”, Global Marketing Conference at Seoul, Jul 19-22 2012. Seoul, Republic of Korea: Korean Scholars of Marketing Science.
    Source Title
    Proceedings of the Korean Scholars of Marketing Science conference 2012
    Source Conference
    Korean Scholars of Marketing Science Conference
    URI
    http://hdl.handle.net/20.500.11937/11901
    Collection
    • Curtin Research Publications
    Abstract

    This paper presents a different set of measurement for materialism based on the theoretical foundation of Richins and Dawson. After various tests, a new 16-item scale was developed to measure four components of materialism, namely material success, material happiness, material essentiality and material distinctiveness.

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