A new approach to measuring materialism
Abstract
This paper presents a different set of measurement for materialism based on the theoretical foundation of Richins and Dawson. After various tests, a new 16-item scale was developed to measure four components of materialism, namely material success, material happiness, material essentiality and material distinctiveness.
Citation
Trinh, Viet Dung and Phau, Ian. 2012. A new approach to measuring materialism, in Lee, Seung-Hee (ed), “Globalization and Marketing Performance”, Global Marketing Conference at Seoul, Jul 19-22 2012. Seoul, Republic of Korea: Korean Scholars of Marketing Science.
Source Title
Proceedings of the Korean Scholars of Marketing Science conference 2012
Collection
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