A new approach to measuring materialism
| dc.contributor.author | Trinh, Viet | |
| dc.contributor.author | Phau, Ian | |
| dc.contributor.editor | Seung-Hee Lee | |
| dc.date.accessioned | 2017-01-30T11:27:31Z | |
| dc.date.available | 2017-01-30T11:27:31Z | |
| dc.date.created | 2012-09-06T20:00:56Z | |
| dc.date.issued | 2012 | |
| dc.identifier.citation | Trinh, Viet Dung and Phau, Ian. 2012. A new approach to measuring materialism, in Lee, Seung-Hee (ed), “Globalization and Marketing Performance”, Global Marketing Conference at Seoul, Jul 19-22 2012. Seoul, Republic of Korea: Korean Scholars of Marketing Science. | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11937/11901 | |
| dc.description.abstract |
This paper presents a different set of measurement for materialism based on the theoretical foundation of Richins and Dawson. After various tests, a new 16-item scale was developed to measure four components of materialism, namely material success, material happiness, material essentiality and material distinctiveness. | |
| dc.publisher | Korean Scholars of Marketing Science | |
| dc.subject | Materialism | |
| dc.subject | Measurement | |
| dc.subject | Scale | |
| dc.title | A new approach to measuring materialism | |
| dc.type | Conference Paper | |
| dcterms.source.title | Proceedings of the Korean Scholars of Marketing Science conference 2012 | |
| dcterms.source.series | Proceedings of the Korean Scholars of Marketing Science conference 2012 | |
| dcterms.source.conference | Korean Scholars of Marketing Science Conference | |
| dcterms.source.conference-start-date | Jul 19 2012 | |
| dcterms.source.conferencelocation | Seoul, Republic of Korea | |
| dcterms.source.place | Seoul, Republic of Korea | |
| curtin.department | ||
| curtin.accessStatus | Open access |