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dc.contributor.authorMarchegiani, Chris
dc.contributor.authorPhau, Ian
dc.contributor.editorHarry Timmermans
dc.date.accessioned2017-01-30T11:29:06Z
dc.date.available2017-01-30T11:29:06Z
dc.date.created2010-08-17T20:02:59Z
dc.date.issued2010
dc.identifier.citationMarchegiani, Chris and Phau, Ian. 2010. Nostalgia in advertising: a content analysis, in Harry Timmermans (ed), Recent Advances in Retailing and Services Science Conference, Jul 2 2010. Istanbul: Recent Advances in Retailing and Services Science.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/12163
dc.description.abstract

Prior research has found nostalgia to be a commonly utilized and highly effective advertising appeal, significantly altering important consumer responses including cognition, emotions, attitudes, and purchase intention. While content analysis focusing on nostalgia has been conducted previously, much of this research may not be an accurate representation of the current period in time or of countries other than where the research takes place. This manuscript is a preliminary investigation which intends to revise and extend the current knowledge of nostalgic dimensions in advertising, including information on nostalgic themes utilized and product categories using the appeal.

dc.publisherRecent Advances in Retailing and Services Science
dc.subjectadvertising
dc.subjectcontent analysis
dc.subjectnostalgia
dc.titleNostalgia in advertising: a content analysis
dc.typeConference Paper
dcterms.source.titleRecent Advances in Retailing and Services Science conference proceedings
dcterms.source.seriesRecent Advances in Retailing and Services Science conference proceedings
dcterms.source.isbn9789068141801
dcterms.source.conferenceRecent Advances in Retailing and Services Science Conference
dcterms.source.conference-start-dateJul 2 2010
dcterms.source.conferencelocationIstanbul
dcterms.source.placeTurkey
curtin.accessStatusOpen access
curtin.facultyCurtin Business School
curtin.facultySchool of Marketing


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