Dispositions of Nostalgia
Access Status
Open access
Date
2019Supervisor
Isaac Cheah
Ian Phau
Type
Thesis
Award
PhD
Metadata
Show full item recordFaculty
Business and Law
School
School of Marketing
Collection
Abstract
This research aims to (1) conduct a systematic literature review (SLR) on the subject domain of nostalgia within the marketing/advertising context. Specifically, the review concentrates on published studies from 1979 to 2019, (2) conceptualise and operationalise a conceptual framework (nostalgia-disposition framework) for advertising practitioners through the understanding of three different consumer dispositions, and (3) investigate the moderating effects of brand-related variables such as brand heritage and brand attachment on the nostalgia-disposition framework across three furniture brands.
Related items
Showing items related by title, author, creator and subject.
-
Ferguson, Graham; Lau, K.; Phau, Ian (2016)Purpose: Focusing on symbolic brands, this paper aims to re-test whether perceived â€~fit’ between the personality of the parent brand, and the brand extension causes consumers to the feel increased affect towards the ...
-
Loh, Huey Shee; Gaur, Sanjaya Singh; Sharma, Piyush (2020)This paper explores the mechanism by which consumers use their self-brand connections and emotional attachment with brands to cope with the emotional loneliness that may be caused by the absence of intimate relationships ...
-
Sung, Billy; Phau, Ian (2018)This paper draws on the theoretical underpinnings of envy and pride in examining the effectiveness of social superiority portrayal in luxury advertising. Across two studies, benign (malicious) envy led consumers to perceive ...