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    Dispositions of Nostalgia

    Nai S 2019.pdf (7.394Mb)
    Access Status
    Open access
    Authors
    Nai, Sen Yang Israel
    Date
    2019
    Supervisor
    Isaac Cheah
    Ian Phau
    Type
    Thesis
    Award
    PhD
    
    Metadata
    Show full item record
    Faculty
    Business and Law
    School
    School of Marketing
    URI
    http://hdl.handle.net/20.500.11937/78805
    Collection
    • Curtin Theses
    Abstract

    This research aims to (1) conduct a systematic literature review (SLR) on the subject domain of nostalgia within the marketing/advertising context. Specifically, the review concentrates on published studies from 1979 to 2019, (2) conceptualise and operationalise a conceptual framework (nostalgia-disposition framework) for advertising practitioners through the understanding of three different consumer dispositions, and (3) investigate the moderating effects of brand-related variables such as brand heritage and brand attachment on the nostalgia-disposition framework across three furniture brands.

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