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    Vignettes in the two-step arrival of the internet of things and its reshaping of marketing management’s service-dominant logic

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    Authors
    Woodside, Arch
    Sood, S.
    Date
    2017
    Type
    Journal Article
    
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    Citation
    Woodside, A. and Sood, S. 2017. Vignettes in the two-step arrival of the internet of things and its reshaping of marketing management’s service-dominant logic. Journal of Marketing Management. 33 (1-2): pp. 98-110.
    Source Title
    Journal of Marketing Management
    DOI
    10.1080/0267257X.2016.1246748
    School
    School of Marketing
    URI
    http://hdl.handle.net/20.500.11937/12688
    Collection
    • Curtin Research Publications
    Abstract

    This commentary offers vignettes on the introductions of the ‘internet of things’ (IoT) and their impacts on revising the service-dominant (S-D) logic paradigm in marketing. Except smart phones, most consumer households are not participating now in the IoT revolution – but most product-service radical innovations include a 20+ year low-growth start-up. Because the benefits really are enormous and the technical advances in smart devices are now rapidly improving, expect the IoT revolution to hit hard in all areas of daily life before 2025 similar to the great impacts occurring now in business-to-business applications. This study proposes substantial revisions in the S-D logic due to the upcoming take-off stage of adopting radically new IoT innovations.

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