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dc.contributor.authorWoodside, Arch
dc.contributor.authorSood, S.
dc.date.accessioned2017-01-30T11:32:13Z
dc.date.available2017-01-30T11:32:13Z
dc.date.created2016-11-21T19:30:22Z
dc.date.issued2017
dc.identifier.citationWoodside, A. and Sood, S. 2017. Vignettes in the two-step arrival of the internet of things and its reshaping of marketing management’s service-dominant logic. Journal of Marketing Management. 33 (1-2): pp. 98-110.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/12688
dc.identifier.doi10.1080/0267257X.2016.1246748
dc.description.abstract

This commentary offers vignettes on the introductions of the ‘internet of things’ (IoT) and their impacts on revising the service-dominant (S-D) logic paradigm in marketing. Except smart phones, most consumer households are not participating now in the IoT revolution – but most product-service radical innovations include a 20+ year low-growth start-up. Because the benefits really are enormous and the technical advances in smart devices are now rapidly improving, expect the IoT revolution to hit hard in all areas of daily life before 2025 similar to the great impacts occurring now in business-to-business applications. This study proposes substantial revisions in the S-D logic due to the upcoming take-off stage of adopting radically new IoT innovations.

dc.publisherRoutledge
dc.titleVignettes in the two-step arrival of the internet of things and its reshaping of marketing management’s service-dominant logic
dc.typeJournal Article
dcterms.source.volume-
dcterms.source.startPage---
dcterms.source.titleJournal of Marketing Management
curtin.departmentSchool of Marketing
curtin.accessStatusFulltext not available


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