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dc.contributor.authorWallace, M.
dc.contributor.authorLings, I.
dc.contributor.authorCameron, Roslyn
dc.contributor.authorSheldon, N.
dc.contributor.editorRoger Harris and Tom Short
dc.identifier.citationWallace, M. and Lings, I. and Cameron, R. and Sheldon, N. 2014. Attracting and Retaining Staff: The Role of Branding and Industry Image. In Workforce Development: Perspectives and Issues, ed. Roger Harris and Tom Short, 19-36. New York, Heidelberg, Dordrecht and London: Springer.

In increasingly competitive labour markets, attracting and retaining talent has become a prime concern of organisations. Employers need to understand the range of factors that influence career decision making and the role of employer branding in attracting human capital that best fits and contributes to the strategic aims of an organisation. This chapter identifies the changing factors that attract people to certain employment and industries and discusses the importance of aligning employer branding with employee branding to create a strong, genuine and lasting employer brand. Whilst organisations have long used marketing and branding practices to engender loyalty in customers, they are increasingly expanding this activity to differentiate organisations and make them attractive from an employee perspective. This chapter discusses employer branding and industry image as two important components of attraction strategies and describes ways companies can maximise their brand awareness in the employment market to both current and future employees.

dc.subjectlearning and development
dc.subjectworkplace coaching
dc.subjectcritical management studies
dc.subjectworkplace learning
dc.subjectworkforce development
dc.subjecthuman resource development
dc.subjectworkplace mentoring
dc.subjectvocational education
dc.subjecthuman resource management
dc.subjectcareer planning
dc.titleAttracting and Retaining Staff: The Role of Branding and Industry Image
dc.typeBook Chapter
dcterms.source.titleWorkforce Development: Perspectives and Issues
dcterms.source.placeNew York, Heidelberg, Dordrecht and London
curtin.accessStatusFulltext not available

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