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    Determinants of cross-shopping behaviour among modern and traditional food retail stores in Indonesia: An empirical analysis of Riau Province

    247142_Kusumawaty 2016 - FINAL.pdf (6.321Mb)
    Access Status
    Open access
    Authors
    Kusumawaty, Yeni
    Date
    2016
    Supervisor
    Prof. Peter Batt
    Assoc. Prof. Fay Rola-Rubzen
    Type
    Thesis
    Award
    PhD
    
    Metadata
    Show full item record
    School
    School of Management
    URI
    http://hdl.handle.net/20.500.11937/1308
    Collection
    • Curtin Theses
    Abstract

    This study was undertaken to understand consumers’ cross-shopping behaviour among modern and traditional food retailers. Mixed-method approach was applied to explore consumers’ purchasing behaviour for food, cooking oil, chicken meat and kangkong. Findings showed that consumers exhibit cross-shopping behaviour in terms of selective adoption. Moreover, the five determinants for cross-shopping were influenced by product characteristics. Finally, the study found that different formats exhibited different strengths and catered for different needs of more demanding consumers.

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