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dc.contributor.authorKusumawaty, Yeni
dc.contributor.supervisorProf. Peter Batt
dc.contributor.supervisorAssoc. Prof. Fay Rola-Rubzen

This study was undertaken to understand consumers’ cross-shopping behaviour among modern and traditional food retailers. Mixed-method approach was applied to explore consumers’ purchasing behaviour for food, cooking oil, chicken meat and kangkong. Findings showed that consumers exhibit cross-shopping behaviour in terms of selective adoption. Moreover, the five determinants for cross-shopping were influenced by product characteristics. Finally, the study found that different formats exhibited different strengths and catered for different needs of more demanding consumers.

dc.publisherCurtin University
dc.titleDeterminants of cross-shopping behaviour among modern and traditional food retail stores in Indonesia: An empirical analysis of Riau Province
curtin.departmentSchool of Management
curtin.accessStatusOpen access

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