Determinants of cross-shopping behaviour among modern and traditional food retail stores in Indonesia: An empirical analysis of Riau Province
|dc.contributor.supervisor||Prof. Peter Batt|
|dc.contributor.supervisor||Assoc. Prof. Fay Rola-Rubzen|
This study was undertaken to understand consumers’ cross-shopping behaviour among modern and traditional food retailers. Mixed-method approach was applied to explore consumers’ purchasing behaviour for food, cooking oil, chicken meat and kangkong. Findings showed that consumers exhibit cross-shopping behaviour in terms of selective adoption. Moreover, the five determinants for cross-shopping were influenced by product characteristics. Finally, the study found that different formats exhibited different strengths and catered for different needs of more demanding consumers.
|dc.title||Determinants of cross-shopping behaviour among modern and traditional food retail stores in Indonesia: An empirical analysis of Riau Province|
|curtin.department||School of Management|