Determinants of cross-shopping behaviour among modern and traditional food retail stores in Indonesia: An empirical analysis of Riau Province

Abstract

This study was undertaken to understand consumers’ cross-shopping behaviour among modern and traditional food retailers. Mixed-method approach was applied to explore consumers’ purchasing behaviour for food, cooking oil, chicken meat and kangkong. Findings showed that consumers exhibit cross-shopping behaviour in terms of selective adoption. Moreover, the five determinants for cross-shopping were influenced by product characteristics. Finally, the study found that different formats exhibited different strengths and catered for different needs of more demanding consumers.