Looking beyond impulse buying: A cross-cultural and multi-domain investigation of consumer impulsiveness
MetadataShow full item record
Purpose: This paper aims to conceptualize consumer impulsiveness (CI) as a global trait to explore its influence on a wider range of consumer behaviours and also presents a revised CI scale. Prior research on CI focuses on the impulse buying context and does not establish the cross-cultural invariance of the CI scale. Design/methodology/approach: Two studies with undergraduate and MBA students in Singapore, UK and USA were used to develop the revised CI scale and to test its cross-cultural measurement invariance and predictive validity. Findings: CI is a three-dimensional construct with cognitive (imprudence), affective (self-indulgence) and behavioural (lack of self-control) dimensions. However, self-indulgence and lack of self-control positively (do not) correlate for consumers with independent (interdependent) self-concepts. These three dimensions also vary in their influence on different types of self-regulatory failures. Research limitations/implications: The student participants used in all the studies may be relatively younger and better educated compared to average consumers. Hence, there is a need to test the revised CI scale with diverse consumer populations. Practical implications: The revised CI scale would help future researchers study the influence of CI across diverse cultures and self-regulatory failures in a reliable and rigorous manner. Social implications: Our findings may help control the onset and spread of self-regulatory failures among young consumers by early identification of their psychological origins. Originality/value: This paper extends the scope of CI beyond impulse buying to study its impact on self-regulatory failure across five diverse behavioural domains (driving, eating, entertainment, shopping and substance abuse). © Emerald Group Publishing Limited.
This article is © Emerald Group Publishing and permission has been granted for this version to appear here - http://espace.library.curtin.edu.au/R. Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited.
Showing items related by title, author, creator and subject.
Sharma, Piyush; Roy, Rajat (2015)Self-regulation involves an ongoing struggle between two op-posing psychological forces, desire and will-power, with self-reg- ulatory failure occurs when the forces of desire exceed that of the will-power (Hoch and ...
Allom, Vanessa; Mullan, Barbara; Sebastian, J. (2013)Objective: Two studies were conducted with the aim of closing the intention– behaviour gap for sunscreen use and sun protection behaviours by examining the influence of self-regulatory capacity on the prediction of sunscreen ...
Allom, Vanessa; Mullan, Barbara (2012)The aim of this study is to examine the determinants of fruit and vegetable (F&V) consumption with the application of the Theory of Planned Behaviour (TPB) and the additional variables of self-schema, habit and self-regulation. ...