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    Looking beyond impulse buying: A cross-cultural and multi-domain investigation of consumer impulsiveness

    229788_229788.pdf (194.6Kb)
    Access Status
    Open access
    Authors
    Sharma, Piyush
    Sivakumaran, B.
    Marshall, R.
    Date
    2014
    Type
    Journal Article
    
    Metadata
    Show full item record
    Citation
    Sharma, P. and Sivakumaran, B. and Marshall, R. 2014. Looking beyond impulse buying: A cross-cultural and multi-domain investigation of consumer impulsiveness. European Journal of Marketing. 48 (5/6): pp. 1159-1179.
    Source Title
    European Journal of Marketing
    DOI
    10.1108/EJM-08-2011-0440
    ISSN
    0309-0566
    School
    School of Marketing
    Remarks

    This article is © Emerald Group Publishing and permission has been granted for this version to appear here - http://espace.library.curtin.edu.au/R. Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited.

    URI
    http://hdl.handle.net/20.500.11937/3472
    Collection
    • Curtin Research Publications
    Abstract

    Purpose: This paper aims to conceptualize consumer impulsiveness (CI) as a global trait to explore its influence on a wider range of consumer behaviours and also presents a revised CI scale. Prior research on CI focuses on the impulse buying context and does not establish the cross-cultural invariance of the CI scale. Design/methodology/approach: Two studies with undergraduate and MBA students in Singapore, UK and USA were used to develop the revised CI scale and to test its cross-cultural measurement invariance and predictive validity. Findings: CI is a three-dimensional construct with cognitive (imprudence), affective (self-indulgence) and behavioural (lack of self-control) dimensions. However, self-indulgence and lack of self-control positively (do not) correlate for consumers with independent (interdependent) self-concepts. These three dimensions also vary in their influence on different types of self-regulatory failures. Research limitations/implications: The student participants used in all the studies may be relatively younger and better educated compared to average consumers. Hence, there is a need to test the revised CI scale with diverse consumer populations. Practical implications: The revised CI scale would help future researchers study the influence of CI across diverse cultures and self-regulatory failures in a reliable and rigorous manner. Social implications: Our findings may help control the onset and spread of self-regulatory failures among young consumers by early identification of their psychological origins. Originality/value: This paper extends the scope of CI beyond impulse buying to study its impact on self-regulatory failure across five diverse behavioural domains (driving, eating, entertainment, shopping and substance abuse). © Emerald Group Publishing Limited.

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