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    Promoting mental health and wellbeing in individuals and communities: the ‘Act-Belong-Commit’ campaign

    Access Status
    Fulltext not available
    Authors
    Donovan, R.
    Anwar-McHenry, Julia
    Date
    2015
    Type
    Book Chapter
    
    Metadata
    Show full item record
    Citation
    Donovan, R. and Anwar-McHenry, J. 2015. Promoting mental health and wellbeing in individuals and communities: the ‘Act-Belong-Commit’ campaign, in Wymer, W. (ed), Innovations in Social Marketing and Public Health Communication: Improving the Quality of Life for Individuals and Communities, pp. 215-226. Cham: Springer.
    Source Title
    Innovations in Social Marketing and Public Health Communication: Improving the Quality of Life for Individuals and Communities
    DOI
    10.1007/978-3-319-19869-9_11
    ISBN
    9783319198699
    School
    School of Psychology and Speech Pathology
    URI
    http://hdl.handle.net/20.500.11937/13441
    Collection
    • Curtin Research Publications
    Abstract

    The Act-Belong-Commit campaign is an evidence-based social marketing program making extensive use of social franchising to promote the mental health and wellbeing of individuals and communities. The campaign targets individuals with respect to engaging in activities that strengthen and maintain good mental health. At the same time, the campaign targets organisations that offer mentally healthy activities to act as social franchises for the campaign, promoting the messages internally to their staff and/or externally to their clients or local communities. Act-Belong-Commit’s overarching framework allows for implementation at the population level, as well as in specific settings and for targeted groups. The campaign has a mass and targeted media presence and is implemented through partnerships with local governments, schools, workplaces, health services, state government departments, community organizations, and local sporting and recreational clubs. This chapter describes the campaign, how it operates in the community, how it is evolving from a largely population wide (universal) approach to include targeted (selective) approaches, its geographic diffusion, and evaluation.

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      Purpose – Act-Belong-Commit is a community-based positive mental health promotion campaign that targets individuals to engage in activities that enhance their mental health while targeting community organisations that ...
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      Issue addressed: A primary aim of the pilot phase of the Act-Belong-Commit mental health promotion campaign was to form partnerships with community organisations. As a component of the broader campaign strategy, collaborating ...
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