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Extending symbolic brands using their personality: examining antecedents and implications towards brand image fit and brand dilution

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Authors
Lau, Kong
Phau, Ian
Date
2007
Collection
Type
Journal Article
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Citation
Lau, Kong Cheen and Phau, Ian. 2007. Extending symbolic brands using their personality: examining antecedents and implications towards brand image fit and brand dilution. Psychology & Marketing 24 (5): pp. 421-444.
Source Title
Psychology & Marketing
URI
DOI
Faculty
Curtin Business School
School of Marketing
Remarks

Copyright © 2007 John Wiley & Sons, Ltd.