Extending symbolic brands using their personality: examining antecedents and implications towards brand image fit and brand dilution

Lau, Kong; Phau, Ian

doi:10.1002/mar.20167

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Authors

Lau, Kong

Phau, Ian

Date

2007

Type

Journal Article

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Citation

Lau, Kong Cheen and Phau, Ian. 2007. Extending symbolic brands using their personality: examining antecedents and implications towards brand image fit and brand dilution. Psychology & Marketing 24 (5): pp. 421-444.

Source Title

Psychology & Marketing

DOI

10.1002/mar.20167

ISSN

07426046

Faculty

Curtin Business School

School of Marketing

Remarks

URI

http://hdl.handle.net/20.500.11937/13541

Collection

Curtin Research Publications