Extending symbolic brands using their personality: examining antecedents and implications towards brand image fit and brand dilution
| dc.contributor.author | Lau, Kong | |
| dc.contributor.author | Phau, Ian | |
| dc.date.accessioned | 2017-01-30T11:37:49Z | |
| dc.date.available | 2017-01-30T11:37:49Z | |
| dc.date.created | 2009-03-05T00:55:12Z | |
| dc.date.issued | 2007 | |
| dc.identifier.citation | Lau, Kong Cheen and Phau, Ian. 2007. Extending symbolic brands using their personality: examining antecedents and implications towards brand image fit and brand dilution. Psychology & Marketing 24 (5): pp. 421-444. | |
| dc.identifier.uri | http://hdl.handle.net/20.500.11937/13541 | |
| dc.identifier.doi | 10.1002/mar.20167 | |
| dc.publisher | Wiley InterScience | |
| dc.title | Extending symbolic brands using their personality: examining antecedents and implications towards brand image fit and brand dilution | |
| dc.type | Journal Article | |
| dcterms.source.volume | 24 | |
| dcterms.source.number | 5 | |
| dcterms.source.startPage | 421 | |
| dcterms.source.endPage | 444 | |
| dcterms.source.issn | 07426046 | |
| dcterms.source.title | Psychology & Marketing | |
| curtin.note |
Copyright © 2007 John Wiley & Sons, Ltd. | |
| curtin.accessStatus | Fulltext not available | |
| curtin.faculty | Curtin Business School | |
| curtin.faculty | School of Marketing |