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dc.contributor.authorLau, Kong
dc.contributor.authorPhau, Ian
dc.date.accessioned2017-01-30T11:37:49Z
dc.date.available2017-01-30T11:37:49Z
dc.date.created2009-03-05T00:55:12Z
dc.date.issued2007
dc.identifier.citationLau, Kong Cheen and Phau, Ian. 2007. Extending symbolic brands using their personality: examining antecedents and implications towards brand image fit and brand dilution. Psychology & Marketing 24 (5): pp. 421-444.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/13541
dc.identifier.doi10.1002/mar.20167
dc.publisherWiley InterScience
dc.titleExtending symbolic brands using their personality: examining antecedents and implications towards brand image fit and brand dilution
dc.typeJournal Article
dcterms.source.volume24
dcterms.source.number5
dcterms.source.startPage421
dcterms.source.endPage444
dcterms.source.issn07426046
dcterms.source.titlePsychology & Marketing
curtin.note

Copyright © 2007 John Wiley & Sons, Ltd.

curtin.accessStatusFulltext not available
curtin.facultyCurtin Business School
curtin.facultySchool of Marketing


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