Curtin University Homepage
  • Library
  • Help
    • Admin

    espace - Curtin’s institutional repository

    JavaScript is disabled for your browser. Some features of this site may not work without it.
    View Item 
    • espace Home
    • espace
    • Curtin Research Publications
    • View Item
    • espace Home
    • espace
    • Curtin Research Publications
    • View Item

    Applying the means-end chain theory and the laddering technique to the study of host attitudes to tourism

    Access Status
    Fulltext not available
    Authors
    Nunkoo, R.
    Ramkissoon, Haywantee
    Date
    2009
    Type
    Journal Article
    
    Metadata
    Show full item record
    Citation
    Nunkoo, R. and Ramkissoon, H. 2009. Applying the means-end chain theory and the laddering technique to the study of host attitudes to tourism. Journal of Sustainable Tourism. 17 (3): pp. 337-355.
    Source Title
    Journal of Sustainable Tourism
    DOI
    10.1080/09669580802159735
    ISSN
    0966-9582
    School
    School of Marketing
    URI
    http://hdl.handle.net/20.500.11937/13601
    Collection
    • Curtin Research Publications
    Abstract

    Scholars investigating local residents’ attitudes toward tourism have often used different types of measurement procedures based on positivistic paradigms, while very few researchers have based their studies on purely qualitative approaches. This paper introduces and discusses a qualitative method known as the means-end theory and its associated laddering technique, which can be used to investigate host attitudes to tourism. The laddering technique, based on the means-end approach is recommended to understand values, which influence attitudes, since from a social psychology discourse, values are considered as antecedents of attitudes and opinions. It is argued that through an understanding of the personal values of the respondents, it is possible to have a different perspective on their attitudes and opinions toward tourism. The authors are not claiming that such an approach is superior to other measurement procedures and research paradigms, but argue that the means-end theory and the laddering technique have considerable potential to shed light on issues surrounding this research area. Despite the limitations associated with such methods, it is argued that laddering based on means-end theory deserves further investigation and empirical testing by scholars investigating local residents’ attitudes to development.

    Related items

    Showing items related by title, author, creator and subject.

    • What are Convention Attendees Looking for? An Examination of the Impact of Perceived Value and Value Co-creation on Attitude Formation
      Ho, Jie Min ; Sia, Joseph Kee Ming; Lee, Sean; Yap, Ching Seng (2021)
      Despite convention tourism is becoming an important segment of the tourism industry in many countries, the specific benefits that convention attendees see valuable when attending conventions are inconclusive. Based on the ...
    • Mitigating hidden node problem in an IEEE 802.16 failure resilient multi-hop wireless backhaul
      Chai, Pey San Nancy (2011)
      Backhaul networks are used to interconnect access points and further connect them to gateway nodes which are located in regional or metropolitan centres. Conventionally, these backhaul networks are established using ...
    • The Role of Millennial Tourists in Promoting Responsible Tourism: A Case in Singapore
      Ho, Jie Min ; Tan, Kim-Lim (2021)
      The tourism industry has emerged as one of the main contributors of gross domestic product (GDP) in many countries, including Singapore. Though the direct benefits associated with the growth of tourism industry is promising, ...
    Advanced search

    Browse

    Communities & CollectionsIssue DateAuthorTitleSubjectDocument TypeThis CollectionIssue DateAuthorTitleSubjectDocument Type

    My Account

    Admin

    Statistics

    Most Popular ItemsStatistics by CountryMost Popular Authors

    Follow Curtin

    • 
    • 
    • 
    • 
    • 

    CRICOS Provider Code: 00301JABN: 99 143 842 569TEQSA: PRV12158

    Copyright | Disclaimer | Privacy statement | Accessibility

    Curtin would like to pay respect to the Aboriginal and Torres Strait Islander members of our community by acknowledging the traditional owners of the land on which the Perth campus is located, the Whadjuk people of the Nyungar Nation; and on our Kalgoorlie campus, the Wongutha people of the North-Eastern Goldfields.