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dc.contributor.authorNunkoo, R.
dc.contributor.authorRamkissoon, Haywantee
dc.date.accessioned2017-01-30T11:38:08Z
dc.date.available2017-01-30T11:38:08Z
dc.date.created2015-10-07T03:43:47Z
dc.date.issued2009
dc.identifier.citationNunkoo, R. and Ramkissoon, H. 2009. Applying the means-end chain theory and the laddering technique to the study of host attitudes to tourism. Journal of Sustainable Tourism. 17 (3): pp. 337-355.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/13601
dc.identifier.doi10.1080/09669580802159735
dc.description.abstract

Scholars investigating local residents’ attitudes toward tourism have often used different types of measurement procedures based on positivistic paradigms, while very few researchers have based their studies on purely qualitative approaches. This paper introduces and discusses a qualitative method known as the means-end theory and its associated laddering technique, which can be used to investigate host attitudes to tourism. The laddering technique, based on the means-end approach is recommended to understand values, which influence attitudes, since from a social psychology discourse, values are considered as antecedents of attitudes and opinions. It is argued that through an understanding of the personal values of the respondents, it is possible to have a different perspective on their attitudes and opinions toward tourism. The authors are not claiming that such an approach is superior to other measurement procedures and research paradigms, but argue that the means-end theory and the laddering technique have considerable potential to shed light on issues surrounding this research area. Despite the limitations associated with such methods, it is argued that laddering based on means-end theory deserves further investigation and empirical testing by scholars investigating local residents’ attitudes to development.

dc.publisherRoutledge
dc.subjectvalues
dc.subjectladdering
dc.subjectmeans-end
dc.subjecthost attitudes
dc.subjecttourism
dc.subjectqualitative technique
dc.titleApplying the means-end chain theory and the laddering technique to the study of host attitudes to tourism
dc.typeJournal Article
dcterms.source.volume17
dcterms.source.number3
dcterms.source.startPage337
dcterms.source.endPage355
dcterms.source.issn0966-9582
dcterms.source.titleJournal of Sustainable Tourism
curtin.departmentSchool of Marketing
curtin.accessStatusFulltext not available


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