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    Configural Theory of Why People Shop for Clothes: Personal-Attribute Explanations of Four Stalwart Segments

    Access Status
    Fulltext not available
    Authors
    Schuhmacher, Monika
    von Janda, Sergej
    Woodside, Arch
    Date
    2014
    Type
    Journal Article
    
    Metadata
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    Citation
    Schuhmacher, Monika and von Janda, Sergej and Woodside, Arch. 2014. Configural Theory of Why People Shop for Clothes: Personal-Attribute Explanations of Four Stalwart Segments. Journal of Global Fashion Marketing. 5 (1): pp. 1-25.
    Source Title
    Journal of Global Fashion Marketing
    DOI
    10.1080/20932685.2013.857822
    ISBN
    2093 - 2685
    URI
    http://hdl.handle.net/20.500.11937/13747
    Collection
    • Curtin Research Publications
    Abstract

    The study here applies fuzzy set qualitative comparative analysis (QCA) to offer configurations that are sufficient to identify “Clotheshorses”, “Clothesaholics”, “Clothesgourmands” and “Clothesnegators”. In contrast to prior literature investigating only clothes shopping frequency, we find these four clothes shopper types are different with regard to the perceived “importance of dressing well”. The findings demonstrate the existence of these four stalwart segments.

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