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dc.contributor.authorSchuhmacher, Monika
dc.contributor.authorvon Janda, Sergej
dc.contributor.authorWoodside, Arch
dc.date.accessioned2017-01-30T11:39:15Z
dc.date.available2017-01-30T11:39:15Z
dc.date.created2014-03-10T20:00:40Z
dc.date.issued2014
dc.identifier.citationSchuhmacher, Monika and von Janda, Sergej and Woodside, Arch. 2014. Configural Theory of Why People Shop for Clothes: Personal-Attribute Explanations of Four Stalwart Segments. Journal of Global Fashion Marketing. 5 (1): pp. 1-25.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/13747
dc.identifier.doi10.1080/20932685.2013.857822
dc.description.abstract

The study here applies fuzzy set qualitative comparative analysis (QCA) to offer configurations that are sufficient to identify “Clotheshorses”, “Clothesaholics”, “Clothesgourmands” and “Clothesnegators”. In contrast to prior literature investigating only clothes shopping frequency, we find these four clothes shopper types are different with regard to the perceived “importance of dressing well”. The findings demonstrate the existence of these four stalwart segments.

dc.publisherKorean Academy of Marketing Science
dc.subjectqualitative comparative analysis
dc.subjectsegments
dc.subjectshopping
dc.subjectconfiguration
dc.subjectclothesgourmands
dc.titleConfigural Theory of Why People Shop for Clothes: Personal-Attribute Explanations of Four Stalwart Segments
dc.typeJournal Article
dcterms.source.volume5
dcterms.source.number1
dcterms.source.startPage1
dcterms.source.endPage25
dcterms.source.titleJournal of Global Fashion Marketing
dcterms.source.isbn2093 - 2685
curtin.department
curtin.accessStatusFulltext not available


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