Single or Multiple Organizational Identities: The Management Consultant’s Dilemma
MetadataShow full item record
In this article, we examine the signals consulting firms send to clients and the public through the identities they publish on their websites. The paper begins with a review of academic and practitioner literature on consulting identities and typologies. The literature review leads us to conclude that the consultant cannot be conceptualized by a single definable construct but rather by multiple typologies. To demonstrate this we establish a theoretically informed framework summarizing the main consulting identities from extant literature. The framework is then applied to a sample of 50 consulting organizations currently operating in Australia. Through the application of this framework, the identity of the consulting firms are seen to be multiple and sometimes contradictory in nature. Finally, we discuss the possible strategic implications of identity multiplicity, correlating identity with legitimacy and impression management techniques.
Showing items related by title, author, creator and subject.
Jiwa, Moyez (2000)Background: ‘Frequent attenders’ in general practice are known to include patients with a variety of problems. Most studies of frequent attenders have not assessed the impact of providing GPs with detailed summaries of ...
Amirshahi, Mirahmad (1997)The main purpose of this research is to identify the value systems and decision-making styles of Iranian managers. The relationships between their value systems and decision styles, and between their value systems and ...
Revealing and reconceptualising teaching identity through the landscapes of culture, religion, transformative learning, and sustainability education : a transformation journey of a science educatorRahmawati, Yuli (2012)Motivated by Parker Palmer’s call for teachers to understand the self who teaches, I recently completed a transformative research journey that revealed and reconceptualised deeply sedimented dimensions of my teaching ...