Show simple item record

dc.contributor.authorChelliah, J.
dc.contributor.authorD'Netto, Brian
dc.contributor.authorGeorges, S.
dc.date.accessioned2017-01-30T11:40:32Z
dc.date.available2017-01-30T11:40:32Z
dc.date.created2015-10-14T02:46:42Z
dc.date.issued2015
dc.identifier.citationChelliah, J. and D'Netto, B. and Georges, S. 2015. Single or Multiple Organizational Identities: The Management Consultant’s Dilemma. The Journal of Developing Areas. 49 (5): pp. 365-374.
dc.identifier.urihttp://hdl.handle.net/20.500.11937/13956
dc.identifier.doi10.1353/jda.2015.0073
dc.description.abstract

In this article, we examine the signals consulting firms send to clients and the public through the identities they publish on their websites. The paper begins with a review of academic and practitioner literature on consulting identities and typologies. The literature review leads us to conclude that the consultant cannot be conceptualized by a single definable construct but rather by multiple typologies. To demonstrate this we establish a theoretically informed framework summarizing the main consulting identities from extant literature. The framework is then applied to a sample of 50 consulting organizations currently operating in Australia. Through the application of this framework, the identity of the consulting firms are seen to be multiple and sometimes contradictory in nature. Finally, we discuss the possible strategic implications of identity multiplicity, correlating identity with legitimacy and impression management techniques.

dc.publisherTennessee State University College of Business
dc.subjectmanagement consultant typologies
dc.subjectcontent analysis
dc.subjectsocial constructivist ontology
dc.subjectconsulting strategies
dc.subjectorganizational identity
dc.titleSingle or Multiple Organizational Identities: The Management Consultant’s Dilemma
dc.typeJournal Article
dcterms.source.volume49
dcterms.source.number5
dcterms.source.startPage365
dcterms.source.endPage374
dcterms.source.issn0022037X
dcterms.source.titleThe Journal of Developing Areas
curtin.departmentCurtin Graduate School of Business
curtin.accessStatusFulltext not available


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record